Online social media has been around for a long time, but a lot of businesses aren’t taking advantage of the benefits they can provide.

Websites such as Facebook, Twitter, Google+, LinkedIn etc. can all have great impacts on your business. When you think about how many people use social media, you can really get a feel for how many more people you can expose your business to.

There are many great ways having a Facebook/Twitter/Google+ account (among many others) can increase your business. These methods of connecting to one another so easily has almost become a way of life for today’s generation. Wake up, check Facebook. Have lunch, update Twitter. Sit on the toilet, browse your Google+ connections. And so on.

If you already have a large customer base, imagine how many of them would be using some form of social media. Now imagine how many friends they might have. Then think about what would happen if they shared an update you posted so all of their friends could see. That’s free advertising for you right there.

Here’s How Social Media Can Help Your Business

Search Engine Ranking

As your social media base grows, your ranking among search engines may also grow. Not to say that this is a sure-fire method, but if you put in the time to grow your customer base via social media, you will start to reap the benefits a popular page can have on search engine rankings.

Bring in More Customers

Create giveaways via social media campaigns. Giving people something for free or at a discounted rate in exchange for them clicking a few buttons to share such an offer is a great way to increase your customer base. Once you’ve received a good amount of followers, then you can start creating new campaigns to keep them interested.

Further Develop Your Brand

If you already have a well established business, exposing yourself to social media can help increase the interactivity your customers have with you. Social media will allow your existing customers to connect and socialise with your business on a personal level.

Free Links

Placing links on your social media pages is a great way to re-direct customers to your website as well as further expose your website online. Most social media websites appear amongst search engine results. So if you’ve written an informative and keyword rich post, chances are you could be seeing it appear amongst search results using those keywords included in your post.

The more you expose yourself the better. Plus it’s free an easy to setup any of the popular social media account. Try it out today or get in touch with us if you’d like some help setting up a social media page.